A sweet honey branding, packaging, and label design project
Client: ALEL
Industry: Food
Location: JHB, South Africa
INFO
Aim: Designing a Logo; a Visual Identity; a Website & Online presence
Our project commenced with visual research on honey packaging bottles and labeling design. Regrettably, the internet offered limited creative inspiration regarding aesthetic labeling designs. Consequently, I decided to visit a nearby store to examine the honey shelf, which was a fruitful source of inspiration. The next step involved visualizing my concepts through sketches, accompanied by brief notes that highlighted key prompts for each drawing. For my digital solution, I employed a variety of tools: Adobe Illustrator was used to create the label shape; Adobe Canva Pro assisted in label design and video editing; Adobe InDesign was utilized for preparing labels for print; and Adobe Photoshop facilitated product retouching and mockup creation.
CAPABILITY
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