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Altajama Engineering Branding + Google Sites Theme Design

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Bringing an Engineering Brand to Life—From Visual Identity to Branding Google Sites Website Launch


When Altajama Engineering reached out, they needed a complete brand identity—from logo to Google site—and they needed it fast, functional, and future-ready. Based in Congo-Kinshasa, Altajama specializes in construction consulting, waste management, water treatment, and eco-conscious engineering solutions.


Their mission? To provide innovative and cost-effective engineering solutions with a strong focus on safety, professionalism, and trust.


Their vision? To lead engineering consulting in the DRC by embracing emerging technologies in agriculture, environmental sustainability, and logistics.

So, how did we turn this mission and vision into a digital presence? Let me walk you through the 9 key steps of the project.


Altajama Engineering Mini Visual Branding chart.

Here is how we designed Altajama branding and Google Sites custom theme in 7 steps:




1. Goal Setting: Clarity First

The first step was understanding exactly what Altajama needed: not just a logo or a pretty website, but a functional brand system that communicates professionalism, innovation, and ecological values. This included setting up an intranet-like system within the site to share internal documents, engineering plans, and technical drawings.



2. Brand Strategy

We started by identifying Altajama’s core values and target audience. This strategy phase was essential to make sure the visual identity, messaging, and website structure all aligned with their mission.

We decided on a clean, minimal, and eco-conscious aesthetic that balances modern tech vibes with a grounded, reliable tone—perfect for an engineering firm positioning itself at the forefront of innovation in the DRC.



3. Design System (Built in Canva)

Once the logo was finalized, we moved on to creating the design system. Using Canva, we developed both digital and print brand assets, then built out mockups for each web page. These mockups were shared with the client using collaborative Canva links, allowing for easy feedback and quick revisions before development.

To ensure brand consistency, we created a full brand kit including logo variations, type hierarchy, and color palette.



4. Custom Google Sites Theme

Now came the fun part: building the Google Sites theme.

Here’s how we customized it:

  • Color styles: We created three main styles—titles, subheadings, and body text—all based on Altajama’s eco-friendly palette.

  • Font: We chose Ubuntu for its clean, professional look, set at 14px, centered alignment, and 0 line spacing for balance.

  • Images: We used a bold hero image to convey Altajama’s mission visually, included a branded logo background, and added a favicon for professional polish.

  • Navigation: The top header was styled in white, with page selections underlined in the brand’s primary red accent.

  • UI Components: From filled and outlined buttons to carousels and dividers, we ensured all components had strong contrast and accessibility.

  • Layout & Spacing: We went with a compact density and default site width to keep everything clean and user-friendly.



5. Google Sites Web Pages

The site was structured to be simple, clear, and intuitive. We built the following pages:

  • Home – With a clear value proposition and bold visual statement.

  • About – Sharing Altajama’s story, team, and values.

  • Services – Detailing their core engineering offerings.

  • Contact – Featuring Google Forms for easy lead capture.

  • Blog – Ready for future thought leadership and updates.



6. Google App Integration

To make the site even more dynamic and functional, we integrated a suite of Google tools:

  • Google Maps

  • Google Forms

  • Google Sheets

  • Google Docs & Slides (for internal documentation)

  • Social Media links

  • Google Business Profile

This turned a simple website into a mini digital office.



7. Publishing the Site

Once everything was ready, we connected the domain and made the site live. Visibility was set to “Public” so it’s accessible to anyone online.




8. Google Sites SEO

We didn’t stop at launch. To help Altajama get discovered online, we set up:

  • On-page SEO (titles, descriptions, alt text)

  • Google Search Console

  • Google Analytics for tracking visitors

  • Off-page basics for ongoing link-building



9. Why Choose Google Sites?

If you're wondering why we chose Google Sites for this project, here are 6 solid reasons:

  1. No hosting fees

  2. Strong built-in security

  3. User-friendly, no coding required

  4. Fully responsive (mobile-ready out of the box)

  5. Accessible design

  6. Easy self-management by the client

For small businesses and startups—especially in emerging markets—Google Sites offers an ideal blend of simplicity, security, and scalability.



Ready to Build a Google Sites Website for Your Business?

We offer pre-made templates on our Brand Kit Sites platform, powered by The Giant Portfolio. Whether you’re in engineering, health, education, or consulting, you’ll find responsive, professionally designed themes you can customize and launch within minutes.


Take a look—and let your brand go live with confidence.



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