Perfume packaging branding, packaging, and label design
Client: V.v Brown
Industry: Beauty & Comestics
Location: JHB South Africa
INFO
The objective of this project was to create a visual branding strategy for V.v Brown, a startup fragrance company located in Johannesburg, South Africa. Additionally, the project aimed to design packaging and labeling concepts for their two perfume offerings, PATRON and FEMME DU PATRON, to facilitate a successful brand launch.
The project's approach centered on developing an engaging brand campaign that embodies the spirit of a romantic journey and evokes feelings of joy in couples. The goal was to forge a strong emotional bond with the target audience by highlighting the love and happiness connected to the fragrances. To accomplish this, various elements were crafted, which included a logo, printed brand materials, and digital assets.
These components were meticulously designed to meet industry standards for fragrance brands, ensuring a professional and visually captivating presentation. The final result of the project equips V.v Brown with a robust foundation for their product launch. It is now up to the owner to leverage the created branding assets to effectively market V.v Brown products in the marketplace.
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