243 Pro Network
Logo Design & Brand Identity
Company/ 243 Pro Network
Sector/ Professionals Network
Location/Johannesburg South Africa
Agency/ The Giant Portfolio | Virtualcrescent.co.za
Service/ CI | Branding | Digital
Copywriting / Bob Kabeya
Web Designer / Facky Kambamba
Founded by Bob Kabeya 243 Pro Network is a nonprofit network for professionals, especially for the Congolese diaspora. 243 Pro Network is specialized in Networking, Mentorship, Human Resources, and Social Responsibility.
For info visit: https://243pronetwork.org/
The Giant Portfolio approached 243ProNetwork to create an entirely brand new Logo and visual identity system that look corporate and more professional with high standards and consistency along with the off-line and Online platforms.
In order for us to create a new logo and identity system for 243 Pro Network; we come up with the best and unique logo that will bring great value to the 243ProNetwork visual brand as well as its upcoming Mobile App. Therefore our solution was about to first redesign the logo; by keeping the same concept of the hands shake icon that stands for partnership, Network, collaboration, and connecting.
We were inspired by the following corporate logos:
Linked-in, Google, Android, Hire DNA, and Aerotek.
3 important strategy we’ve applied on designing the logo and identity system design for
243ProNetwork was the following:
1. Appropriation: We’ve created logos that symbolize hope, unity, collaboration, and network, and also we thought about creating appropriate unique logo icons that will fit well for Mobile App or UX products.
2. Distinctive: We’ve created logos that are unique and not generic, with a great composition by applying a Golden Ratio to balance the hierarchy in terms of visibility and legibility. We also wanted the logo to look patriotic by using the Congo Kinshasa Flag rich colors.
3. Simplicity: We’ve created logos that are visually timeless which makes the 243 Pro Network brand to be corporate, professional, and memorable to anyone who will use the online platforms including the mobile App.