Logo & Corporate Identity
Title: Buffalo City Municipality TV
Location: South Africa
Date: December 2020
Buffalo City Municipality Television asked us to come with a good logo that can look relevant to the television industry.
- Looking at the images on the right and side; the logo looks too busy, there are so many things applied to it. The best Logos in the world are too simple.
1. Appropriation: Based on our visual research, we have maintained a strategy on creating marks that appropriate to the television industry by being inspired by the world best broadcast and television brands
2. Distinctive: We’ve created logos that are unique and not generic, by trying to communicate a message of television, connection, and online live recording.
3. Simplicity: We’ve created marks that are visually timeless, and memorable, by maintaining
the concept of using the BCM in bold letters with an integration of a camera icon within the letter C and The Network Connection Icon.