Jul 7, 20211 min read

LEAN - Branding Lift Up

A logo and visual branding revamping project.

Client: LEAN BUSSINESS CONSULTANTS

Industry: Business Accounting & Finance

Location: Cape Town South Africa

Date: July 2021

Project Overview

Lean Business Consulting is a company that specialised in:

Company Registration; Accounting; Taxation; Financial Management: Payroll Service; and Brand Strategy, Operations Management. Lean asked us to revamp their logo, as well as lifting up their corporate identity and visual branding. The Goal was to change the font or the logotype, and then secondly to come with a fresh digital campaign for social social media.

Solution

This actually a fun project, because the logo was firstly designed by us in 2015, years later we've realised that the official font used for the brand did not look alright, because for some of us we thought it looked like a Magazine or News Paper Company logo. Therefore we've decided to go for a classic and global font which is Helvetica.

Looking at the corporate Identity and visual branding we've decided to bring orange as a complimentary colour to the brand, and we have created new imagery style and graphic elements to be part of the visual.

The touch point for LEAN in this project included:

A Logo, Favicon, Letterhead, Business cards, Email Signature, Flyer, Business Profile, Brochure, Facebook Branding, Instagram Branding, and Brand Kit + Guide.

Have a view at our produced campaign concepts and artworks below, and kindly leave us a message about what you think.