Kiss Media Production
Logo Design & Digital Branding
Client/ 243 Pro Network
Sector/ Professional Photography & Videography
Location/Cape Town South Africa
Agency/ The Giant Portfolio
Service/ CI | Branding | Digital
Creative Director / Cedric Kamunga Cikusa
Founded by Patrice Efile, Kiss Media Production is Professional Photography & Videography studio specialize in commercial and, portrait photography, and also best known for music videos.
Kiss Media Production wanted a new logo that portrays the following message:
“We in the process of Revamping and we want to appeal to our customers both in the Corporate World and Entertainment industry.”
In order for us to create a new logo and identity system for Kiss Media Production; we wanted to maintain the letter K as the main character or focal point on the logo icon, and we’ve also implemented a morphological matrix of a Camera, and Film strip.
3 very important strategy we’ve applied on designing the logo and identity system design for
Kiss Media Production was the following:
1. Appropriation: We’ve created a logo that is in relation to the film production industry.
2. Distinctive: We’ve created a logo that is unique and not generic, with a composition by applying a Golden ratio to balance hierarchic in terms of legibility.
3. Simplicity: We’ve created a logo that is visually timeless which makes the logo to be memorable, minimalistic, and modern.