The Semoule: Maize Meal Packaging Design
- Cedrick Kamunga / Director
- Aug 4
- 2 min read

Designing Maize Meal Packaging in 5 Steps
A comprehensive guide from concept to ready-to-print artwork.
JNK Trading Holding asked us to come up with a logo and packaging design for their maize meal brand, called “The Semoule,” aimed at export to Kinshasa, DRC.
The process involved creating a unique logo and minimalist packaging featuring the logotype, an illustrated pattern of maize, and a photo of yellow corn. The product is printed in China and packaged in South Africa; the final product is available in 10 kg and 25 kg sizes.
Our Five-Step Packaging Design Process:

1. The strategy and conceptual thinking
Brand Target: Meaze meal is a staple product aimed at every household in the DRC by JKN.
Brand Voice: Bold, Straight to the point, Strong, active language.
Brand Positioning: Positioning as the exceptional maize for your home
2. Moodboards for Maize Meal Brands and Packaging
Mood Board 1: Inspired by the leading Maize Brands in Southern Africa as competitors
Mood Board 2: Inspired by the leading Maize Brand in Eastern Africa, showcasing aesthetics and vibes


3. Developing and Designing a Maize Meal Packaging
We developed two options and showcased them to our client. Once the design received approval, the client opted to change the primary color from red to green, as it aligns better with the color of the maize leaf.

4. Exporting ready-to-print Maize Meal Packaging artwork
When exporting your artwork in SVG format from Adobe Illustrator, ensure that it is organized into separate layers and set to CMYK color mode. Most print professionals prefer open-source file formats, including Adobe Illustrator and SVG. To accommodate their needs, it's essential to provide various options—some with bleed marks and others without—since the requirements may vary based on the printer's specifications.
5. Marketing materials for the Maize Meal Brand
Outdoor: Design promotional billboard banners and pull-up banners for sales distributors.
Social Media: We've developed social media banners to enhance brand recognition.
Microsite: We’ve created a straightforward three-page website dedicated to promoting this brand individually.
Conconclusion
The packaging design journey for "The Semoule" maize meal brand showcases a strategic approach to stand out in Kinshasa's competitive market. Following a five-step process, the design features a unique logo, vibrant colors, and culturally relevant imagery, positioning it as the preferred maize meal for households. With a comprehensive marketing strategy across traditional and digital platforms, "The Semoule" is poised for significant impact, highlighting the importance of strategic design and communication for future branding efforts.
Explore The Semoule brand's visual identity below.
For a deeper look at our portfolio, visit our Behance page: https://www.behance.net/gallery/231516683/The-Semoule-Maize-Meal-Packaging-Design.
You'll also find related packaging projects at the bottom. If you'd like to collaborate on a future project, please fill out the contact form on our contact page or save our contact information using the link below our virtual business card.
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