RES: Renewable Energy Brand Identity Design
Updated: Aug 31
How to Redesign a Logo and Create a Fresh Brand Identity for Renewable Energy
RES-Renewable Energy Solutions approached us to redesign and enhance their brand identity. They wanted to stand out and attract more attention to their business. The existing logo looked unprofessional compared to the icon and its typography. Our goal was to create an abstract icon suitable for energy companies. We also aimed to incorporate vibrant colors that symbolize renewable energy solutions.
Here’s how we developed a fresh logo and elevated the brand identity for RES in six steps:
Developing a Brand Strategy
Creating Multiple Mood Boards
Morphological Mixing for Logo Design
Designing the Logo in Affinity Studio
Creating Brand Applications
Formulating a Brand Guide
1. Developing a Brand Strategy for a Renewable Energy Company
We began by defining RES's purpose, positioning, and target audience. Here’s what we included in the brand strategy:
Brand Core: Purpose, Services, Target Market, Vision, Mission, and Values
Brand Messaging: Personality, Voice, Tone, Value Proposition
Brand Identity: Logo Concept, Colour Meaning, Typography Choice, and Imagery
Brand Application: Business Stationery, Apparel/Merchandise, Website, Social Media Posts, Outdoor Marketing, Fleet Branding
2. Developing Renewable Energy Multiple Mood Boards
We crafted two distinct mood boards:
Industry Logos Mood Board: This collection features logo images from the renewable industry.
Inspiration Brand Mood Board: This board showcases a variety of visual elements, including logos, colors, text, icons, and photographs.
3. Morphological Matrix and Logo Sketching
This section focuses on the ideation process for crafting an appealing logo.
Three Logo Principles:
We adhered to three essential principles of logo design:
Appropriate & Simple: The design should be minimalistic, avoiding unnecessary complexity.
Distinctive & Memorable: It should be easy enough for anyone to recreate from memory.
Simple & Versatile: The logo must function effectively across various applications.
Morphological Matrix:
We used this method to enhance organizational thinking by exploring all logical possibilities. Below is an example of how to create a logo using this valuable technique:
4. Designing the Logo in Affinity Studio
The logo design process took place in Affinity Studio. Below are three options we presented to the client. You can also view an example showing the before-and-after versions of the logo.
5. Developing Brand Applications
Once the client finalised their logo choice, we moved forward with brand applications. Using the brand kit assets and elements from Canva, we created various designs.
Click this link below to view a full visual case study on the brand on Behance: https://www.behance.net/gallery/245068447/RES-Renewable-Energy-Solutions-Brand-Identity
Below are examples of the images. Click on the images to enlarge:
6. Creating a Brand Style Guide
Developing a Brand Style Guide serves as a foundational document. It outlines the guidelines for the RES brand, focusing on how it visually presents itself in a competitive market. This includes the mission and values, logo usage rules, color palette, typography, and tone of voice.
Below is a gallery of image examples. Click on the images to enlarge:
Conclusion
In conclusion, revitalising RES's brand identity through a strategic and creative approach has enhanced the company's visual appeal. It has also strengthened its presence in the renewable energy sector. By developing a cohesive brand strategy, leveraging innovative design techniques, and crafting a versatile logo, we have positioned RES for greater visibility and impact.
Now, it's your turn to make a bold statement with your brand. Whether you're in the renewable energy industry or another field, a powerful brand identity is crucial for standing out in today's competitive market. Contact us today to start your journey toward a refreshed and vibrant brand identity that resonates with your audience and drives your business forward.
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