Trackwise: Brand Identity Design & Fleet App Marketing

A custom logo and brand identity design for a GPS fleet management app, complemented by matching app marketing strategies for both Google Play and the App Store.

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Client: Trackwise PTY Ltd

Industry: Fleet Management GPS System

Location: Cape Town, South Africa

INFO

This case study focuses on branding and UX/UI design for a GPS Fleet management app tailored for tracking, logistics, car rental, and auto finance.

CAPABILITY

This case study examines the branding and UX/UI design of a GPS fleet management application specifically developed for tracking, logistics, car rental, and auto finance. Our task was to create a distinctive logo that primarily featured a logotype, incorporating an integrated tracking icon. We innovatively transformed the letter "T" into a tracking pin icon, which can also function independently as a logo mark or favicon. Following the approval of the logo, we proceeded to implement it across various promotional touchpoints, including both print and digital marketing materials.

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We invite you to have a look at the artwork created by The Giant Portfolio for Trackwise, and we would appreciate your feedback. If you are interested in collaborating with us on an exciting custom logo, branding project, or web design, please feel free to reach out via WhatsApp or email using the contact information below:

WhatsApp: +27 72 419 5270 | +44 7471 608257

Email: design@thegiantportfolio.com

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